Alia Zaidi
Alia Zaidi is a 22-year-old multimedia artist, M.B.A Graduate, and Consumer Healthcare Marketing Professional.
Having grown up on the east coast, she emphasizes street culture and diversity with an all-around edge in her work. She loves to portray human beings in their element throughout her eclectic art and commissioned work.
Looking to cop a custom painting or apparel? Contact Alia.
Fatima Zaidi is a behavior analyst, educator, and multimedia artist.
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Fatima is always looking for artistic collaborations as a means for practicing teamwork and communication. She calls these collaborations Vibe videos.
"I want to promote human dignity by amplifying the voices of the communities that are often muted."
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Fatima Zaidi
Fatima and Alia's biggest influence, advocate for creativity, and inspiration for this company is their grandmother, Ma.
Rooh Afza "Ma" Zaidi
(1940-2017)
Rooh Afza means
"that which nourishes the soul."
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Commonly known by her family as Ma. She was always imparting her wisdom to her grandchildren. Ma would engage in long discussions with her grandchildren about partition, feminism in Islam, and the practicalities of life. When she emigrated from Lahore, Pakistan to Toronto, Canada, she opened a seamstress business with a friend and fellow immigrant from Tehran, Iran.
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She embodied the
definition of bo$$
by fearlessly leading her family as they navigated their way through western society.
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Her entrepreneurial spirit
inspired Alia and Fatima to start Zaidi Design Co.
